Restaurants are not only about eating and enjoying anymore. They bring together people and a selection of different concepts that work as promotion strategies. While bars and pubs are known for the loud music and party atmosphere, restaurants have opened up to game nights, family style dining and sports bar and restaurant options.
The goal trying to be achieved by restaurant owners are that if customers have fun at your establishment they will keep coming back. The more the environment is made to suit various customers' needs with different options the more repeat clients the restaurant is likely to have. Here are a few ways that restaurants have adopted the- eat, play and watch strategies.
Nothing like some old school monopoly while you eat. Having board games available at the restaurant engages your customers to enjoy playing while eating their food. Having board games creates a sense of nostalgia and if the atmosphere created is fun and entertaining bigger groups of friends or families are likely to come. This not only creates a solid client base but also increases sales. The bottom-line concept is if you people are enjoying, they are likely to order more food.
As a parent you may have not liked your kids playing excessive video games and there is a good chance your parents did not like it too. However, the experience is thrilling and enjoyable especially when it is with a group of people. Restaurants have designated areas within the space with televisions and gaming consoles.
Video games such as Play Stations or even FIFA are frequently played games and will attract the younger clientele. Some restaurants have even taken it to the next level by constructing gaming arcades and even laser tag. While having the option of video games can be costly, if promoted and advertised sufficiently it is possible profitable venture.
Gambling nights and slot machines
We don’t mean the casino style gambling, but game rooms at restaurants that other card related games are common and attract various groups of customers. Slot machines have also become common and are available at many restaurants in cities.
For example, pokies in Mildura has become a USP as it’s a game of chance and people enjoy the thrill of trying it out. Having them at restaurants are additional features and aim at increasing sales.
Nothing like some old school trivia nights for people to come and test out their knowledge on various subjects. Restaurants can organize trivia nights so that different groups of people sign up for them. This acts as a great promoter and a chance to build up a client base. It has been successful, as people tend to enjoy activities that allow them to relax and be a part of something community based. It can be open to all age groups so sales can be maximized.
In this day and age, businesses have to come up with new ideas in order to have an edge over the competition.